Bird is a global micro-mobility transportation company that focuses on reducing cars and traffic in cities. Bird started the electric scooter trend in 2017, and in their first year, were valued at a billion dollars, making it the fastest company to reach a unicorn status. As the Brand Design Lead, Adam helped create Bird's identity which encompassed establishing the style guide; producing global marketing materials across the company; working with the vehicle team to brand the vehicles; designing websites and micro sites; launching campaigns for new products and vehicles; setting templates for marketing materials, presentation slide decks and city permit applications; and designing packaging for Bird's retail vehicles.